• Olav Thorstad


Plantasjen is the Nordic region’s leading chain for sales of plants and gardening accessories with more than 140 stores in Norway, Sweden and Finland and a primary focus on consumers.


The market for plants and gardening accessories has stable growth and underlying positive trends in the form of increased interest in cultivation, gardening and interior design. The Nordic market for plants and accessories is estimated at approximately EUR 3.3 billion and steady annual growth rate of around 2–3%.


With its core operations in plants and gardening accessories, Plantasjen endeavours to integrate sustainability issues into its operations. Plants are extremely important to both Plantasjen’s operations and the community in general. Plantasjen’s ambition is that its products will contribute in a positive way to both human well-being and biodiversity.

Plantasjen focuses its sustainability agenda on working with social sustainability and auditing stakeholders in the supply chain as well as streamlining operations in Plantasjen’s stores, transportation and offices. For those stores built as greenhouses, there is potential to optimise energy consumption. A prerequisite for Plantasjen’s success in the long term is that the company conducts itself as a good employer that attracts, develops and retains talented employees.

Better customer satisfaction initiative

Plantasjen’s leading market position, strong brand and industry-leading supply chain in a non-cyclical market with stable growth are highly attractive. The company is currently working to sharpen its focus on its range of plants and accessories to meet the increased interest in gardening, cultivation and interior decorating with plants, which we consider to be a successful strategy for continued growth in value. Particular focus is also being given to efforts to improve customer satisfaction in the stores and the launch of the company’s own e-commerce channel.