Oase Outdoors designs, produces and supplies innovative camping and outdoor equipment under three strong brands, namely Outwell®, Easy Camp® and Robens®. Oase Outdoors offers a broad product range mainly comprising tents, camping furniture, sleeping bags and other outdoor equipment. The three independent brands clearly cater to different target groups – for example, families, beginners, festival goers and experienced adventurers – who have different requirements in terms of quality and price, and who want to enjoy the outdoors with high-quality equipment.
The camping equipment and outdoor products market is attractive, stable and growing with many latent growth trends. New products and material technologies as well as consumers’ increasing desire for close-to-nature experiences and outdoor recreation are a few of the trends fuelling demand for high-quality, user-friendly equipment. Other major players are Kampa, Vango and North Face.
Given that Oase Outdoors operates in so-called elevated-risk markets, preventive anti-corruption and social compliance initiatives are key sustainability issues. Oase Outdoors plans to implement an anti-corruption policy, expand its work on business environment and social compliance initiatives, and improve its due diligence processes relating to the company’s business partners. Culture and engagement are also important, making employee satisfaction another material pivotal sustainability issue – one that is measured through targeted employee satisfaction surveys.
Geographic expansion and continued product development
Oase Outdoors has a strong consumer-driven corporate culture that focuses on innovation and quality, which has generated positive sales growth in recent years and a solid market position in Europe. Ratos sees vast opportunities to continue to develop the organisation through geographic expansion, growth initiatives in the organisation, add-on acquisitions and continued product development.