Oase Outdoors designs, produces and supplies innovative camping and outdoor equipment under three strong brands, namely Outwell®, Easy Camp® and Robens®. Oase Outdoors offers a broad product range mainly comprising tents, camping furniture, sleeping bags and other outdoor equipment. The three independent brands clearly cater to different target groups – for example families, beginners, festival goers and experienced adventurers – who have different requirements in terms of quality and price, and who want to enjoy the outdoors with high-quality equipment.
The camping equipment and outdoor products market is attractive, stable and growing with many latent growth trends. New products and material technologies, as well as consumers’ increasing desire for close-to-nature experiences and outdoor recreation, are a few of the trends fuelling demand for high-quality, user-friendly equipment.
Given that Oase Outdoors operates in elevated-risk markets, preventive anti-corruption and social compliance initiatives are key sustainability issues. Oase Outdoors has implemented an anti-corruption policy and is expanding its work on business environment and social compliance initiatives and extending its due diligence processes relating to the company’s business partners. Corporate culture and engagement are also important, making employee satisfaction a pivotal sustainability issue – one that is measured through targeted employee satisfaction surveys.
Geographic expansion and continued product development
Oase Outdoors has a strong consumer-driven corporate culture that focuses on innovation and quality, which has generated a solid market position in Europe. Ratos sees potential to continue to develop the organisation through geographic expansion, growth initiatives in the organisation, add-on acquisitions and continued product development. An e-commerce channel was launched in 2018.