HL Display

  • Björn Borgman


HL Display is a European leader in store solutions for improved customer experience, profitability and sustainability, particularly for grocery retailers. HL Display helps its customers to achieve increased sales by providing attractive store environments, lowering costs through the automation of routine procedures and reducing the loss of goods. The company sells items such as pull-feeds for products, shelf dividers, category solutions for fruit and vegetables, bulk bins for lightweight items (such as sweets and nuts) and datastrips. HL Display’s products are installed in approximately 295,000 stores worldwide.


HL Display’s market is largely driven by developments in the offline grocery retail sector, an increased focus on store experience and store operation efficiency. The company operates in a fragmented market with many local competitors, where HL Display is one of the global players and dominant in Europe.

The year

HL Display has been transforming its company for some time by decentralising the sales organisation, reducing complexity and improving its cost structure. The company has also increased its focus on innovation and category solutions, with the important Merchandising Solutions product segment having grown rapidly over the past year. Many other initiatives have also helped to drive positive profitability, with the EBITA margin having grown from 6.2% to 8.7% during 2019.


HL Display works actively with sustainability issues and was the first in the market to succeed in introducing a product segment for recycled and bioplastic-based plastic solutions (HL Sustainable Choice). In 2020, more than one-third of the company’s range will be available within Sustainable Choice. The main environmental impacts for HL Display are related to raw materials used in production, energy consumption and plastic waste. HL Display’s sustainability efforts are therefore focused on increasing the use of recycled material, developing new materials and reducing the use of water in the company’s operations. Other goals include safe workplaces that provide a good work environment. HL Display also defines environmental requirements for its suppliers in the company’s purchasing policy.