HL Display

  • Nina Jönsson


HL Display is an international supplier of products and solutions for in-store communication and merchandising. The three key customer segments are retail food, brand manufacturers and retail non-food. HL Display helps its customers to create an attractive store environment which increases sales and helps customers to reduce costs by increasing in-store efficiency. The company’s products include datastrips, shelf management systems, printed in-store communication, merchandising stands, frames, bulk food dispensers, lighting systems and digital signage.


The global and regional development of the retail sector is pivotal for demand for HL Display’s products. Newly opened stores and store re-profiling, the launch of new store concepts and improved store efficiency and productivity are key growth drivers, as are the campaigns and profiling ambitions of brand manufacturers. The company operates in a fragmented sector with many local competitors. HL Display is one of the largest international players in its niche.


The main environmental impacts of HL Display’s production are related to plastic waste, use of plastic raw materials and energy consumption. HL Display’s sustainability efforts are therefore focused on increasing the share of recycled material used, developing new materials and reducing the use of water in the company’s operations. Other goals include safe workplaces that provide a good work environment. HL Display also defines environmental requirements for its suppliers in the company’s purchasing policy.

Focus on profitable growth

Since Ratos’s acquisition, HL Display has reviewed its production structure, relocated production to low-cost countries and implemented a cost-cutting programme, which all combined improved the competitiveness of HL Display’s product range. Over the past years, the company has also worked actively to create its own market through concept sales, more structured activities for global customers and continued product innovation, which resulted in growth during the year. The focus going forward will be on various initiatives to strengthen profitability.