Share 2018-02-20 16:37 RATOS B 32.76 SEK

HL Display

  • Nina Jönsson


HL Display is an international supplier of products and solutions for in-store communication and merchandising. The three key customer segments are retail food, brand manufacturers and retail non-food.

HL Display helps its customers to create an attractive store environment which increases sales and helps customers to reduce costs by increasing in-store efficiency. The company’s products include datastrips, shelf management systems, printed in-store communication, merchandising stands, frames, bulk food dispensers, lighting systems and digital signage.


The global and regional development of the retail sector is pivotal for demand for HL Display’s products. Newly opened stores and store re-profiling, the launch of new store concepts and improved store efficiency and productivity are key growth drivers, as are the campaigns and profiling ambitions of brand manufacturers. The company operates in a highly fragmented sector with many local competitors. HL Display is the only global player in its niche.


Prioritised sustainability areas are business ethics and anti-corruption given its operations in several markets that have an elevated risk, as well as environmental issues that focus on resource efficiency, recycling and choice of raw materials. All production plants are certified according to ISO 14001.

Further improve sales efforts

Since Ratos’s acquisition, HL Display has reviewed its production structure, relocated production to low-cost countries and implemented a cost-cutting programme, which all combined improved the competitiveness of HL Display’s product range. Over the past two years, the company has also worked actively to create its own market through concept sales, more structured activities for global customers and continued product innovation, which gave results in the form of growth in concept sales. The focus going forward is to continue to further improve sales efforts.