Gudrun Sjödén Group is an international design company with a unique, colourful style and a strong emphasis on sustainability. The Gudrun Sjödén brand is sold and marketed globally through its own stores in seven countries, a global webshop and mail order service. Online sales represent the company’s largest distribution channel and account for about 65% of sales. Customers are reached through international online sales channels in more than 50 countries, and through its own stores. Germany, the Nordic countries and the US are the largest markets.
The market for Gudrun Sjödén’s designer apparel and homeware products is growing as demand for enduring models, high quality and sustainable materials increases. The company’s ageless customers are value-oriented with a strong cultural and social commitment. The clothes have a unique design that women worldwide appreciate.
Gudrun Sjödén’s sustainability work is focused on different areas. One such area is achieving a timeless, functional design using “Gudrun’s Good Fibres” and “Gudrun’s Good Manufacturing,” which entails using good textile materials and manufacturing in audited, certified factories. The company also resells clothes in “vintage corners” set up in Gudrun Sjödén’s own shops, actively promotes a Code of Conduct for all suppliers in risk markets through BSCI1) and works to ensure that its products comply with the EU REACH regulation2).
Focus on global expansion and growth
Gudrun Sjödén Group has a strong brand founded on a unique, timeless design. The company has an impressive history of excellent growth and profitability based on an international expansion in Europe and the US that is primarily driven by e-commerce. However, because the company still has a relatively low market share outside Sweden, it’s potential to grow is great. In partnership with the company, a clear business plan has been established that will allow the company to grow globally and further develop its operations.
1) BSCI, Business Social Compliance Initiative.
2) REACH, the European Regulation on Registration, Evaluation, Authorisation and Restriction of Chemicals