The market for plants and gardening accessories has stable growth and underlying positive trends in the form of increased interest in cultivation, gardening and interior design. The Nordic market for plants and accessories is estimated at approximately EUR 3.3 billion and steady annual growth rate of around 2-3%. Other major players are Blomsterlandet, Mester Grönn and the fast moving consumer goods sector.
Plantasjen’s operations with plants and cultivation are closely linked to the environment and sustainability. The company’s aim is to continue reduce the environmental impact of all aspects of its operations and to spread a social responsibility that improves living and working conditions for people. Plantagen subscribes to the Business Social Compliance Initiative (BSCI) Code of Code of Conduct. Under Ratos's ownership the company will further advance and systematise its sustainability agenda.
Potential for increased sales
Plantasjen’s leading market position, strong brand and industry-leading supply chain in a non-cyclical market with stable growth are highly attractive. Ratos anticipates continued high potential for increased sales in both current garden centres and the new investments in new channels such as smaller, more centrally located stores. The company is currently working to sharpen its focus on their range of plants and accessories to meet the increased interest in gardening, cultivation and interior decorating with plants, which we consider to be a successful strategy for continued growth in value.