Share 2016-09-23 17:29 RATOS B 40.16 SEK



Bisnode is a leading European business information provider with operations in 18 countries. They are experts in analysis of large quantities of data, and have a long history of supplying integrated and quality-assured data, and developing decision platforms to help companies to streamline their business processes and make data-driven decisions.

Bisnode’s goal is to help companies to manage their customers throughout the entire customer life cycle, from finding new customers to handling existing ones. To do so, Bisnode provides market and credit information as well as new data volumes and decision-support solutions that support the customers’ sales strategies. Through its strong local presence and collaboration with Dun&Bradstreet, the world’s foremost source of global business information, Bisnode has unique access to large quantities of local and global data concerning enterprises and consumers.


Europe’s business information market is undergoing consolidation and major changes. Historically, the market has mainly comprised local business information players, and a few larger players specialising in credit information, such as Experian, Bureau van Dijk and Creditsafe.

Digitisation, globalisation and new technologies facilitate faster and more cost-effective processing of large volumes of data. This creates new business opportunities. Companies recognise the importance of working with the right data and streamlining their business and decision processes. While the value of raw data is dropping, the demand for and willingness to pay for enhanced, smart data is escalating. While traditional business data shows low growth, the demand for predictive, smart data is skyrocketing. Bisnode operates in a growing European market for data and analysis estimated at USD 7bn.

The year in brief

Bisnode proceeded in 2015 with an extensive reform process to strengthen core operations and modernise the customer offering. During the year, Magnus Silfverberg was recruited as new CEO. A new organisation structure was established that has a more effective sales organisation per country and centralised product development and IT resources. The Group endeavours to strengthen its brand, its organisation and its offering. Throughout the year, several smaller add-on acquisitions were completed to enhance the company’s position in current markets. Bisnode received a capital contribution of SEK 46m to finance one of the acquisitions.

Several of Bisnodes markets exhibit stable or good organic growth with improved levels of profitability following completed reform initiatives and a positive underlying market trend. However, the trend in the Swedish operations remained weak, primarily during the first six months, following changes in the sales organisation and a diminished demand for parts of the traditional market offering.


Business ethics and integrity protection are Bisnode’s most important sustainability issues. Customers have gradually increased their focus on environmental and climate issues, and the company has initiated a structured approach to follow-up and limit its environmental impact. The company’s services are primarily produced and distributed digitally, contributing to reduced consumption of paper and electricity. Bisnode has common ethical guidelines for all employees and regularly trains people in high-risk positions. The new organisational structure will strengthen the company’s ability to work with sustainability systematically. 

Development potential

Formation of the Bisnode Group produced a company with a strong position in the European market for decision support. The company has evolved significantly since. After a period of several add-on acquisitions, a large-scale reform process started in 2012/2013 to realise synergies and heighten organic growth.

Bisnode has a leading position in Europe and, in combination with Group-wide product development and IT, both interesting growth opportunities and cost synergies are created in future. To continue to be a reliable and business developing partner for its customers, Bisnode intends to invest more in its core operations.

We see significant potential to continue to develop Bisnode’s business model based on the company’s local expertise and global resources. The priority in future is to realise the synergies the reform offers, turn the negative trend in Sweden and grow the business with a broader, more integrated customer offering.

(Mainly from Ratos's annual report 2015.)